Your website says an awful lot about who you are – not just to your customers but to the search engines. In order to make sure that your site ticks all the boxes for both, it can often be beneficial to get the help of a company that can offer professional website design services.

In the same way that an overall branding exercise can be helpful in making a company stand out from its competitors, a website design job can make sure that your online presence is in line with your company's personality and aspirations. Just as a high street store is designed with the perception of the customer in mind, its color schemes and lighting are all intended to deliver an overall feeling, so your site can be tweaked or even overhauled to make the customer feel how you need them to feel.

The task of website design services goes deeper than the lights and paint job of your online home. It also looks at how your online store interacts with its users, ensuring that drop down menus and GUIs are intuitive and easy to employ. In a bricks and mortar shop, the job done by a website design team would be akin to the job done by the architect – laying out the corridors and aisles of your store to make sure they are wide enough to walk down, and well signposted for every product.

That's how your end user finds his or her way around your site – and identifies with it on the right levels. The trick that website design services perform, on behalf of both your company and your website, is to make a search engine identify with the site in the same way.

A search engine is not a person – but it has been programmed to act like one. Modern search engines "look at" your website to see how easy it is for a human customer to browse. Obviously they do not actually look at your site, or use it, because they have either eyes nor fingers. But their programming is so clever that they are able to analyze the architecture of your site and make a guess as to how intuitive and friendly it would seem to a human user.

The job of website design services is to ensure that the programming of your site – all the tools it uses, all the scripts and languages ​​and add ons and inserts – is done in such a way that a search engine "sees" it as user friendly . A website design company will be able to crawl through the back end of your site and make that as admirable to search engine web spiders as the front end is to actual people.

It's this duality of approach that often makes hiring and using professional website design services an easier option than trying your own, or buying a not so relevant website. Having a site designed for your business needs means it works for your customers – and having it designed for the search engines means those customers can find it.